About Us

Homend, founded in 2009, redefines customer service in small appliances.

We design smart products for your kitchen counter and provide excellent customer services to make your life easier. We are Homend. Serving life.

We live by some core values – if they match what you expect from a brand, we’ll get along very well.

Understanding
Our customers are our center of attention. Period. That’s why we change the rules of the game in customer services. With our 100% satisfaction warranty, all our customers experience Homend products for 60 days and can get a full refund if they are not satisfied. We don’t need any certificates or emails to our customers the service they need – the product is the guarantee. Every Homend product has a warranty, and we don’t charge our customers for it. We put our customers first by action – not by talking.

Attractive
We want every detail of Homend products to be elegant, sophisticated, and attractive. That's why we meticulously design our products, boxes, and every usage guide, warranty card, and booklet. We try to make even the smallest label on our products look chic. It’s no coincidence that Homend designs are award winners. Our products are designed to be displayed, not to be stored.

Innovative
For us, innovation isn’t simply making something new – it’s making life easier for our customers. This perspective underpins every decision we make at Homend. For example, with our SMART products, we are changing how our customers operate in the kitchen. With the touch at Homend Smart App, they can boil water with our Heatrow kettle, brew coffee or control their magical cooking assistants, the Airfryday. If we are not innovating, we are not doing our job.

Functional
We are Londoners and we don’t have enough space in our kitchens. We get it. For that reason, we design functional products that will save you space, time, and energy. Why not have your teapot and kettle united with RoyalTea? Why not grill brilliant meals and toast bread with Grilliant? 

Quality
When we think of quality, we don't just think of products. We think that all the parts that make up Homend should be of high quality. That’s why we make sure that all Homend products are produced with great materials, assembled by skilled craftsmen, delivered to our customers after rigorous quality control checks. Our self-confidence comes from our high standards.

Conscious
Humanity can’t continue to pollute our world recklessly. We want to promise a quality life and leave a beautiful world to future generations. To achieve this, we started to change ourselves first. That’s why we build resilient products with high standards. That’s why we incentivize climate conscience behavior from all our teammates. That’s why we continue to change.